Accenture interactive completes acquisition of New Content

Accenture (NYSE: ACN) has completed its acquisition of New Content, a Brazilian content marketing agency founded in 2007 with more than a decade of experience as a leader in branded content. The Sao Paulo-based agency is now part of Accenture Interactive, helping to strengthen its ability to create and deliver integrated brand experiences for clients in Brazil and greater Latin America.
The acquisition, previously announced on Oct. 22, has completed customary closing conditions and regulatory approval. Financial terms were not disclosed.
The acquisition of New Content adds more than 200 employees to Accenture Interactive, enhancing its ability to serve clients in Latin America with branded and strategic content that connects people and brands and helps clients maximize the return on investment of their marketing programs.
The New Content leadership team of Giovanni Rivetti, Edoardo Rivetti, Beto Féres and Raphael Alcântara continue in their leadership roles and will assume additional responsibilities within Accenture Interactive.
About Accenture
Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions — underpinned by the world’s largest delivery network — Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With 459,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. 

Accenture Interactive helps the world’s leading brands transform their customer experiences across the entire customer journey. Through our connected offerings in design, marketing, content and commerce, we create new ways to win in today’s experience-led economy. Accenture Interactive has been ranked the world’s largest digital agency in the latest Ad Age Agency Report, for the third year in a row.

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