BLU and MediaTek Expand Collaboration, Introduce New BLU S1 Smartphone

BLU Products today announced the next step in its collaboration with global fabless semiconductor leader MediaTek on a series of smartphones powered by MediaTek's US carrier-certified chipsets. Working together, MediaTek and BLU expect to drive growth across the open market landscape, as the new BLU S1 smartphone and subsequent launches powered by MediaTek will assure quality and performance on multiple carrier platforms.  The BLU S1 is the first BLU device certified to work on the Sprint network.

"This most recent collaboration with MediaTek is an illustration of the shifting market dynamics at play within the mobile industry," said Samuel Ohev-Zion, CEO of BLU Products. "Smartphone owners want premium experiences at more affordable prices and with the flexibility to choose the network that best meets their needs. MediaTek and BLU have shared goals when it comes to bringing value to market without compromising on quality. BLU's S1 product is the natural next step in enabling more choices to Sprint customers, in addition to the subscribers of other U.S. carriers."

The BLU S1 smartphone is now available including credit for activation on Sprint network at
Featuring MediaTek's 6750 chipset powering the 1.5GHz Octa Core processor, the new BLU S1 has the capacity needed for all multi-tasking needs. Further, the S1 ensures seamless performance and storage capacity thanks to 16GB of internal memory and 2GB of RAM paired with a vivid 5.2" HD curved glass display.

"We've arrived at point in the smart phone market where the term 'premium' means something different than it did several years ago. Today, consumers demand premium features and flexibility at lower prices," said Russ Mestechkin, Director of MediaTek Corporate Sales, U.S. and Latin America. "Because our chipsets are being certified by all major U.S. carriers, we can ensure that the features we bring to the retail mobile market will deliver a high-quality experience for consumers."

About BLU Products
BLU Products, is an American company is headquartered in Miami, FL which designs and manufacturers affordable, attractive and innovative mobile devices focusing on fulfilling the needs of the everyday person. BLU is a pioneer in the advancement of the no-contract revolution, giving consumers a choice between network providers. With distribution centers in both Miami and Hong Kong, BLU offers a vast portfolio of unlocked mobile phones to thousands of dealer agents, distributors, MVNO's, and retailers globally. With an emphasis on giving what today's mobile users need, and always launching new models, BLU successfully gives consumers what they are looking for in a mobile device at an affordable price without sacrificing fashion, design and quality. BLU continues growing at a rapid pace fueling passionate followers and fans throughout the world.

About MediaTek Inc.
MediaTek Incorporated (TWSE: 2454) is a global fabless semiconductor company that enables 1.5 billion connected devices a year. We are a market leader in developing innovative systems-on-chip (SoC) for mobile device, home entertainment, connectivity and IoT products. Our dedication to innovation has positioned us as a driving market force in several key technology areas, including highly power-efficient mobile technologies and advanced multimedia solutions across a broad range of products such as smartphones, tablets, digital televisions, OTT boxes, wearables and automotive solutions. MediaTek empowers and inspires people to expand their horizons and more easily achieve their goals through smart technology. We call this idea Everyday Genius and it drives everything we do. 

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