BREAKING NEWS

Continual and Vodafone Collaborate to Research and Improve Mobility Experience

Continual, a leading provider of Connected Car and subscriber Mobility Experience Analytics, today announced that it has been collaborating for the past two years with Vodafone Ireland(Ireland's total communications provider), and Vodafone Group (Vodafone's international division), in a far-reaching project to analyze and improve the experience of subscribers travelling on roads.

Vodafone Ireland identified road experience as one of the first areas where optimization solutions using big data and machine learning techniques would yield very noticeable improvements for its customers, and hence became an area of focus for Vodafone Ireland. Vodafone is also actively preparing for the launch of 5G services internationally, and this connected mobility intelligence is helping Vodafone to prove the feasibility of accurately controlling the quality of service for Connected Cars, a pre-requisite towards the journey of Autonomous Cars.

The research program has yielded a unique set of predictions relating to the numbers of customers using particular routes in Ireland, along with a measure of the data volumes and call minutes they consume, and accurate quality of experience metrics. The technology has been validated using extensive lab and field testing in Ireland with the backing of Vodafone Group internationally, and has proven the improvement in voice and data performance delivered in the roads where applied.

"Vodafone's success has been built on its forward thinking and willingness to explore technology innovations," said Max Gasparroni, Head of Networks, Vodafone Ireland. "Collaborating with Continual to exploit cutting-edge technologies such as AI, Big Data, and Machine Learning has enabled us to take a further step forward on the journey towards 5G and associated compelling use cases. In addition, it reinforces our market leadership in delivering high quality communication experience for driving- and passenger-subscribers."

"Vodafone Ireland continuously invests and researches technologies to perfect the experiences of its subscribers under mobility conditions," said Omer Geva, President of Continual. "We have been able to provide them with a powerful and innovative tool that not only measures network experiences and demonstrates real and dramatic improvements, but also predicts subscriber communication patterns in mobility."

Continual will be presenting highlights of the collaborative research with Vodafone at Telco Data Analytics & AI Europe on 30 October - 1 November 2018, and at Telco Data Analytics & AI USA on 28 - 29 November in San Francisco.

About Vodafone
Vodafone is Ireland's leading total communications provider with 2.2 million customers and employs over 2,000 people directly and indirectly in Ireland. Vodafone provides a total range of communications solutions including voice, messaging, data and fixed communications to consumers and to small, medium and large businesses.

Since 2011, Vodafone has expanded its enterprise division, offering integrated next-generation fixed and mobile solutions in addition to cloud-based platforms, machine to machine services and professional ICT support.
Vodafone Group is one of the world's leading international mobile communications groups with mobile operations in 26 countries, partners with mobile networks in 55 more, and fixed broadband operations in 17 markets. 

About Continual
Continual provides Connected Car manufacturers and mobile network operators with a unique toolset for analyzing and improving the connected journey experience. Continual analyzes voice and data usage patterns for all subscribers, 24/7, flagging adverse network experiences that affect subscribers and connected vehicles. Using advanced ML it establishes the impact of these experiences on subscribers. Groundbreaking pattern recognition technology gives visibility into user experience profiles along travel routes, providing vital information to network operators and to businesses serving the Connected Car markets. Continual (formerly CellMining) is headquartered in Caesarea, Israel. 

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