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Mondelēz International unveils four new chocolate lines in Bournville Cadbury factory

 Mondelēz International has officially unveiled the finished four new state of the art production lines, the results of a £75m investment, at its iconic Bournville site in Birmingham, the world-famous home of Cadbury.

Two of the new lines are dedicated to retaining Bournville as the home of Cadbury Dairy Milk, producing the core classic range including Cadbury Dairy Milk Caramel, Cadbury Dairy Milk Fruit and Nut, Cadbury Dairy Milk Whole Nut and plain Cadbury Dairy Milk. The other two lines will create loved assortments like Cadbury Roses and Heroes – the first significant investment in Cadbury’s assortments for thirty years.

Work to implement the new lines started in 2014 and today the Cadbury Dairy Milk tablet lines produce up to eight tonnes an hour, making 900,000 200g bars or 1.2 million 110g bars per day. While the Cadbury Roses and Heroes lines produce up to six tonnes an hour, making 13 million sweets per day. The investment has secured modern manufacturing in the UK for the next generation.

Glenn Caton, President of Northern Europe at Mondelēz International, said: “This £75 million investment we’ve made means our Bournville factory can now favourably compete against manufacturing facilities in other European markets and retain the majority of Cadbury Dairy Milk and Cadbury chocolate production right here in the UK. Previously it cost three times more for us to make a chocolate bar here in Bournville than it did in Germany. That wasn’t sustainable. That's why our investment in these world class production lines is so vital. In total we have invested £200 million in our manufacturing operations and R&D facilities across Britain to ensure we continue to make the nation’s favourite treats in the UK for years to come.
“We are proud to be the custodians of Cadbury and remain committed to the delicious taste and high quality of our brands. Our Bournville factory is not only an integral part of a thriving, modern British manufacturing sector, it is the home of Cadbury and heart of chocolate manufacturing to our global business. We don’t just make delicious Cadbury products at Bournville, we also invent them here. Every single chocolate product, wherever in the world it ends up being sold, starts life, in one form or another, in Bournville.”
Andrea Leadsom, Secretary of State for Environment, Food and Rural Affairs, commented: “This £200 million investment into world-class production lines in the UK, including at the Bournville site, is a real vote of confidence in the UK as a great, global, trading nation and the ideal place to do business.

“Our thriving food industry is the largest manufacturing sector in the UK – bigger than cars and aerospace combined – which is why we remain committed to supporting investment and championing the excellence of British food and drink at home and abroad.”

More information about the iconic Bournville factory:
  • Opened in 1879 after George and Richard Cadbury moved manufacturing from the centre of Birmingham
  • Home to Mondelēz International’s Global Centre of Excellence for Chocolate research and development, including its innovation kitchen where all Cadbury products across the globe are invented
  • We have a total of 21 Lines at the site which lines make products such as Giant Buttons, Wispa, Easter egg shells, Caramel nibbles and Caramel eggs
  • Produces five and a half million blocks of Cadbury Dairy Milk, 400 million Cadbury Dairy Milk buttons, over a million Wispa bars, and 1.2 million Creme Eggs every day
  • Supported by satellite sites in Chirk and Marlbrook, where the Ghanaian, sustainable cocoa beans are processed and fresh British milk is added.
  • Our Investment in the UK is ongoing, which also includes investment into the local communities surrounding our sites. In the Greater Birmingham area our £3 million Health for Life programme has reached a total of 127 schools and 15 community growing spaces, equipping over 150,000 people with the knowledge and skills to lead healthier lifestyles. Through the Cadbury Foundation we also donated over £600K to registered charities in 2016.
  • Mondelēz International is home to some of the world’s most iconic brands including Cadbury, Maynards Bassetts, Trebor and Ritz, and employs 4,000 people at locations in Sheffield, North Wales, the West Midlands, Devon and Uxbridge.
Additional quotes:
Paul Faulkner, Chief Executive Officer at the Greater Birmingham Chambers’ of Commerce, added: “A culmination of three years hard work, the new production lines are another example of Mondelez leading the way in embracing its iconic heritage, whilst at the same time, championing new technology and R&D methods to ensure the Bournville factory remains a standard bearer in the confectionary industry.

“With over £200 million invested in the business over the last five years, this is another hugely important sign of Mondelez’ devotion to the Cadbury brand and its central importance to the organisation’s overall global strategic output.

“On a wider note, the on-going investment ties in with the overarching aims of the Government’s Industrial Strategy – in particular, tackling long standing skills gaps, embracing technological change and redistributing wealth across the country. Mondelez’ commitment to investing in manufacturing at the Bournville site will only help realise these aims and bring greater prosperity to the city and the wider region.”

Steve McCabe MP for Birmingham Selly Oak said: “It is fantastic that Mondelez continue to invest in Bournville to secure the future of the factory for generations to come. Their £75 million investment in the Bournville Factory has created four state-of-the-art new lines which will increase productivity and puts Bournville at the cutting edge of Research and Development.

“Mondelez have a brilliant apprenticeship programme that is training the ne“This £200 million investment into world-class production lines in the UK, including at the Bournville site, is a real vote of confidence in the UK as a great, global, trading nation and the ideal place to do business.

“Our thriving food industry is the largest manufacturing sector in the UK – bigger than cars and aerospace combined – which is why we remain committed to supporting investment and championing the excellence of British food and drink at home and abroad.”

xt generation of chocolate makers and engineers, it’s important to have local employers committed to bringing exciting opportunities for young people.”

Joe Clarke, lead officer for Unite the union, said: “We are overjoyed in the level of investment in new plants and equipment at the Cadbury Bournville site. This investment gives our members confidence in the future and enables Mondelez to remain competitive and hopefully safeguards jobs and the future for our members at Bournville. It's great news for Birmingham and UK manufacturing."

About Mondelēz International
Mondelēz International, Inc. (NASDAQ: MDLZ) is a global snacking powerhouse, with 2015 net revenues of approximately $30 billion. Creating delicious moments of joy in 165 countries, Mondelēz International is a world leader in biscuits, chocolate, gum, candy and powdered beverages, with billion-dollar brands such as Oreo, LU and Nabisco biscuits; Cadbury, Cadbury Dairy Milk and Milka chocolate; and Trident gum. Mondelēz International is a proud member of the Standard and Poor’s 500, NASDAQ 100 and Dow Jones Sustainability Index. 

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